JadeJungle
Objective: Create a distinct, cohesive brand identity for JadeJungle. Developed a visual language and user experience that communicated trust and creativity while supporting business growth.
Outcome:
Developed the full brand system, including: logo, typography, color palette, and digital assets
Spearhead creative direction and brand strategy, ensuring cohesive visual narratives across digital platforms, marketing materials, client deliverables
Delivered a scalable visual identity that blends contemporary minimalism with regional authenticity
Responsible for brand identity & development, color theory, digital & print design, advertising campaigns, sales promotions, social media strategy, presentation & pitch decks, and data visualization.
Directed, designed, and executed a user-friendly, visually engaging website
Programs: Illustrator, InDesign, Photoshop, PowerPoint, Google Suite, Squarespace